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Friday, May 11, 2012
Disneynature and the Jane
Goodall Institute Announce Conservation Program Impact
Program Will Protect 129,236 Acres of Habitat,
Educate 60,000 Schoolchildren about Chimpanzee Conservation, and Care for
Orphaned Chimpanzees
Disneynature
and the Jane Goodall Institute (JGI) today announced the impact of the latest
Disneynature conservation program “See ‘Chimpanzee’ Save Chimpanzees.” For every moviegoer who saw Oscar the
chimpanzee on the big screen during the film’s record-setting run, (April
20-May 3, 2012), Disneynature made a donation to JGI through the Disney
Worldwide Conservation Fund, which will profoundly impact JGI’s efforts to
conserve chimpanzee habitat, grow educational programs for schools
and provide care for orphaned chimpanzees.
The
conservation program will help to protect 129,236 acres (202 square miles) of
wild chimpanzee habitat through infrastructure investments in the expanded Tchimpounga
Nature Reserve in the Republic of Congo (Congo). Additionally, the program will
enable JGI to exponentially grow its education program on the importance of protecting
chimpanzees, reaching an estimated 60,000 children in 100 schools in Congo. The
education initiative will extend to the students’ parents and neighbors,
ultimately reaching nearly half of the country’s population. The program will
also provide food and medicine for nearly all of the orphaned chimpanzees at
JGI’s Tchimpounga chimpanzee sanctuary for at least the next year.
"A
huge ‘thank you’ to Disneynature and the millions of people who saw
‘Chimpanzee’ in its first two weeks,” said Dr. Jane Goodall, DBE, founder of
the Jane Goodall Institute and UN Messenger of Peace. “The conservation
program ‘See “Chimpanzee,” Save Chimpanzees’ substantially raised public
awareness about the threats facing chimpanzees and their habitat, and everyone who
saw the film helped the Jane Goodall Institute continue its efforts to protect
these amazing beings and their forest home now and in the future."
“Disney is proud
to work with the Jane Goodall Institute to help advance its work to protect
chimpanzees and their habitat for generations to come,” said Alan Bergman,
president, The Walt Disney Studios. “The Walt Disney Company has a longstanding
commitment to conservation and a renewed focus to connect kids with nature. Through
Disneynature, we are devoted to making films that move, educate and inspire audiences.”
In
addition to marking the first-ever extension to a Disneynature ticket-sales
initiative, the “See ‘Chimpanzee,’ Save Chimpanzees” program was supported
across The Walt Disney Company. Disney Interactive Media Group's Animal Kingdom
Explorer game, Disney Store, Disney Cruise Line and Disney’s internal Earth Day
engagement efforts all contributed to the program, increasing the overall
impact on chimpanzee conservation. Additionally, proceeds from external
collaborations, including Alex Woo’s exclusive chimpanzee pendants and
reservations made at Starwood Hotels & Resorts through the month of May,
continue to broaden the impact.
In
celebration of the new Friends for Change anthem and the “Chimpanzee”
end-credit song, “Rise,” written and performed by McClain Sisters, Disney Music
Group also made a contribution to the Disney Worldwide Conservation Fund
“rapid response” program which supports emergency aid to animals during
disasters.
ABOUT DISNEYNATURE
Disneynature was
launched in April 2008. Its mission is to bring the world’s top nature
filmmakers together to share a wide variety of wildlife stories on the big screen
in order to engage, inspire, and educate theatrical audiences everywhere. Walt
Disney was a pioneer in wildlife filmmaking, producing 13 True-Life Adventure
motion pictures between 1948 and 1960, which earned eight Academy Awards®. The
first three Disneynature films, “Earth,” “Oceans” and “African Cats” are three
of the top four highest overall grossing feature-length nature films to date,
with “Earth” garnering a record-breaking opening weekend for the genre.
Conservation has been a key pillar of the label, and Disneynature films empower
the audience to help make a difference. Through donations tied to opening week
attendance for all three films, Disneynature has planted 3 million trees in
Brazil’s Atlantic Forest, established 40,000 acres of marine protected area in
The Bahamas and protected 65,000 acres of savanna in Kenya.
For more information about Disneynature,
check out Disney.com/chimpanzee,
like us on Facebook: facebook.com/Disneynature,
and follow us on Twitter: twitter.com/Disneynature.
More
information about DWCF’s efforts for wildlife, wild places and the people so
closely linked to their survival can be found at disney.com/conservation.
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